Prices of jewellery!

I've been looking at the competition today, fashion / costume jewellery online shops that sell similar kinds of items to mine.

Most sellers sell their stock for what they think it's worth - as it's fashion / costume jewellery then prices are usually a few pounds. A few sellers seem to think their stock is so much better than everyone else's as they price a bracelet (for example) at over £10! when others are showing the same picture and selling for under £3.....and still making a profit!

The mark up on some items is ridiculous. I know that price fluctuation is normal but usually the prices differ by small amounts not by over £5.

I did find one bracelet that I would have bought for myself - at only £2.95 I though it was very good value and I loved the beads and things hanging from it, problem was when I put it into the basket the postage and packing costs appeared.......£4.90 for delivery!!! (Shop within the UK to delivery within the UK). Considering the bracelet was silvertone with plastic beads there was no way it could have been heavy enough to warrant nearly £5 for postage (maybe the packaging was 'special'?).

Anyway I emptied my basket and 'walked away' from the shop. One lost sale. I wonder how many people did the same thing due to the inflated postage costs and how many lost sales this seller had?

Favorite piece of jewellery - Crystal bunny necklace set.